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Mandai Wildlife Group partners Singapore Fashion Council and local brands that draw inspiration from nature to craft meaningful fashion

2 Nov 2023
Mandai Wildlife Group has joined hands with Singapore Fashion Council to create capsule fashion and lifestyle accessories, together with local brands that express their passion for nature through design. The collaboration brings together artists and craftsmen who have mindfully curated a unique nature-themed fashion ensemble as an extension of the Group’s premium lifestyle collection, Wildlife Sanctuary. From materials to packaging and production methods, the items with purposeful designs for the wardrobe, homeware, and outdoor living are also conversation pieces about making conscious choices and sustainable purchases. 

A celebration of the wondrous beauty of the animal kingdom, the new Wildlife Sanctuary collection in collaboration with local brands are now available at Design Orchard.

Photo credit: Mandai Wildlife Group

Daisy Tan, Vice President of Retail, Mandai Wildlife Group, said, “Animals are wondrous in so many ways, and inspirationally, we and our partners have drawn so much from their unique patterns, shapes, colours and their very existence. We cannot imagine a world without animals, and we know that when they thrive, the world we share is in a better shape too! So, coming together in this design collaboration, the mindful creations form a unique chorus of tributes that celebrate the wonderful world of wildlife.”

Ms Julynn Tay, General Manager, Design Orchard Retail Showcase, Singapore Fashion Council shared that, “Strategic partnerships have consistently proven vital in extending the reach of brands and developing distinct products or collections. The collaborative effort between the Mandai Wildlife Group and Singapore Fashion Council (SFC) presents a unique opportunity for local designers and brands, nurturing creativity and propelling their growth. Through this partnership, SFC empowers local brands to access new markets, enhance visibility, and build essential connections within and beyond the fashion industry.”

A Collection Inspired by Biodiversity

The partnership kicked off with an Open Call in February this year, which drew responses from over 20 brands that submitted ideas inspired by the animal residents in Singapore’s wildlife parks at the Mandai Wildlife Reserve. Five brands were shortlisted - Reckless Ericka, Pearly Lustre, Photo Phactory, junglesuit, and La Tierra – and they collectively produced a catalogue of more than 50 items.

junglesuit

junglesuit believes that much more can be done when it comes to dressing for hot, humid climates. They aim to create stylish clothes for women to thrive in the heat, with each piece sustainably designed - from the choice of fabric by using deadstock or fabric options like Tencel to packaging. As part of the collection, junglesuit has customised their “Just Add Water” Rain Hoodie with gold accents, inspired by five animal illustrations from Mandai Wildlife Group's Wildlife Sanctuary Collection.

La Tierra

La Tierra presents “The White Tiger” as a part of the Wildlife Sanctuary collection. The design of the “White Tiger” depicts power and beauty in an illustration of biodiversity and a balanced ecosystem. Their vision is to aid in the revival of dying crafts such as block printing, natural dyeing to create modern and sustainable fashion and home linen. They’ve created a unique, multi-coloured design to incorporate in its collection of six pieces:

●      Adult Block-Printed Button-Up Cotton Shirt with Mandarin Collar (Unisex)

●      Adult Knee-length Dress with Draw-String

●      Scarf

●      T-Shirt

●      Hand block print kits
 

Pearly Lustre

Pearly Lustre aims to elevate the art of fine jewellery by converging timeless elegance with the essence of life’s beauty. Inspired by the majestic Malayan Tiger, Pearly Lustre’s jewellery design serves as a call to protect this endangered species through earrings, necklaces, rings and bracelets that use recyclable and hypoallergenic materials.

Photo Phactory

As the only brand in this collection that creates lifestyle pieces for the home, Photo Phactory brings an elegant touch of wildlife to people’s homes. Handmade by artisans using sustainable, premium materials, these functional pieces are produced to last a lifetime. Photo Phactory’s range includes fashion accessories like clutch bags, scarves and shirts to lifestyle and homeware such as mugs, coasters, mango wood trays, cushion covers as well as plates and bowl set.

Reckless Ericka

A business that aims to offer an alternative option to fast fashion, Reckless Ericka ensures that every aspect of their products is carefully tested to ensure ethical production with minimal environmental impact. Reckless Ericka adds unique kids and adult unisex tees, Cuban shirts, and scarf to its collection, inspired by the parks at the Mandai Wildlife Reserve.

The capsule fashion and lifestyle accessories are available for purchase at Design Orchard and will launch in the retail stores at Singapore Zoo, Night Safari, River Wonders, and Bird Paradise from 20 November 2023. The shop-in-shop at Design Orchard will be on display until 31 December 2023. New sign-ups for Mandai Wildpass, a free digital membership for local residents, will enjoy a 10 per cent discount for the Wildlife Sanctuary Collection at Design Orchard. For existing Mandai Wildpass holders, the 10 per cent discount is applicable only at the retail stores in Singapore Zoo, Night Safari, River Wonders, and Bird Paradise.

Products will also be available online on Mandai Wildlife Group’s Lazada and Shopee e-shops from 20 November 2023. For more details on the products, please refer to Annex A.

Two more brands, Nyana Nyana, and Phoonies, will also showcase their Wildlife Sanctuary-inspired designs at Design Orchard as well as their respective distribution channels.


Annex A

 

ITEM

DESCRIPTION

PRICE (SGD)

RANGE

MANDAI |JUNGLESUIT

RAINCOAT

CROPPED PACK RAINCOAT BLACK

 

$89

MANDAI |JUNGLESUIT

RAINCOAT

FULL PACK RAINCOAT BLACK

 

$99

MANDAI |JUNGLESUIT

RAINCOAT

SAFARI FULL PACK RAINCOAT

 

$99

MANDAI |JUNGLESUIT

 

MANDAI |LA TIERRA

PRINTING KIT

BLOCK PRINTING SET

 

$85

MANDAI |LA TIERRA

LADIES DRESS

WHITE TIGER & HORNBILL   ADULT DRESS

 

 

 

$129

MANDAI |LA TIERRA

ADULTS UNISEX TOP

WHITE TIGER & HORNBILL ADULT SHIRT

 

$99

MANDAI |LA TIERRA

SCARF

WHITE TIGER & HORNBILL SCARF

 

Available for Pre-Order

Est arrival End-Nov’23

$79

MANDAI |LA TIERRA

ADULTS UNISEX TOP

WHITE TIGER & HORNBILL ADULT TSHIRT

 

Available for Pre-Order

Est arrival End-Nov’23

$69

MANDAI |LA TIERRA

KIDS UNISEX TOP

WHITE TIGER & HORNBILL KIDS  TSHIRT

 

Available for Pre-Order

Est arrival End-Nov’23

$59

MANDAI |LA TIERRA

 

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER EAR CUFF SET

 

$450

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER ASYMMETRI EARRING SET

 

$320

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER BAROQUE EARRING

$450

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER RING

 

$690

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER LARIAT Y CHAIN NECKLACE

 

$450

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER CHAIN NECKLACE

 

$500

MANDAI |PEARLY LUSTRE

 

JEWELLERY

TIGER CHAIN BRACELET

 

$620

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER LARIAT Y CHAIN NECKLACE

 

$450

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER CHAIN NECKLACE

 

$500

MANDAI |PEARLY LUSTRE

JEWELLERY

TIGER CHAIN BRACELET

 

$620

MANDAI |PEARLY LUSTRE

JEWELLERY

ANIMAL PRINT TIE NECKLACE

$900

MANDAI |PEARLY LUSTRE

JEWELLERY

ANIMAL PRINT NECKLACE WITH PENDANT

$290

MANDAI |PEARLY LUSTRE

JEWELLERY

ANIMAL PRINT EARRING SET OF 4

 

$450

MANDAI |PEARLY LUSTRE

JEWELLERY

ANIMAL PRINT RINGS SET OF 4

$550

MANDAI |PEARLY LUSTRE

 

MANDAI |PHOTO PHACTORY

COASTER

EXOTIC COASTERS SET OF 6

 

 

 

$70

MANDAI |PHOTO PHACTORY

TABLEWARE

EXOTIC WOOD ROUND TRAY

 

 

 

$130

MANDAI |PHOTO PHACTORY

CUSHION COVER

EXOTIC CUSHION COVER

 

 

 

$45

MANDAI |PHOTO PHACTORY

TABLEWARE

EXOTIC PLATES N BOWL SET

 

 

Available for Pre-Order

Est arrival Mid-Nov’23

$99

MANDAI |PHOTO PHACTORY

DRINKWARE

EXOTIC CERAMIC MUG

 

Available for Pre-Order

Est arrival Mid-Nov’23

$38

MANDAI |PHOTO PHACTORY

BAG

EXOTIC CLUTCH BAG

 

$110

MANDAI |PHOTO PHACTORY

ADULTS UNISEX TOP

EXOTIC SHIRT

 

$99

MANDAI |PHOTO PHACTORY

ADULTS UNISEX TOP

EXOTIC TEE

 

$79

MANDAI |PHOTO PHACTORY

SCARF

EXOTIC SATIN SCARF 100CM

 

$110

MANDAI |PHOTO PHACTORY

ADULTS UNISEX TOP

NIGHT SAFARI UNISEX ADULT TEE  100% PRIMA COTTON – LIGHT

 

Available for Pre-Order

Est arrival end Nov’23

 

$119

MANDAI |RECKLESS ERICKA

ADULTS UNISEX TOP

BIRD PARADISE UNISEX ADULT TEE  100% PRIMA COTTON – LIGHT

 

Available for Pre-Order

Est arrival end Nov’23

$119

MANDAI |RECKLESS ERICKA

ADULTS UNISEX TOP

BIRD PARADISE UNISEX ADULT TEE  100% PRIMA COTTON – DARK

 

Available for Pre-Order

Est arrival end Nov’23

$119

MANDAI |RECKLESS ERICKA

ADULTS UNISEX TOP

MANDAI WILDLIFE RESERVE UNISEX ADULT TEE  100% PRIMA COTTON – LIGHT

 

Available for Pre-Order

Est arrival end Nov’23

$119

MANDAI |RECKLESS ERICKA

ADULTS UNISEX TOP

MANDAI WILDLIFE RESERVE UNISEX ADULT TEE  100% PRIMA COTTON – DARK

Available for Pre-Order

Est arrival end Nov’23

$119

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

SINGAPORE ZOO UNISEX KIDS TEE  100% PRIMA COTTON – LIGHT

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

SINGAPORE ZOO UNISEX KIDS TEE   100% PRIMA COTTON – DARK

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

RIVER WONDERSUNISEX KIDS TEE   100% PRIMA COTTON – LIGHT

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

RIVER WONDERS UNISEX KIDS TEE   100% PRIMA COTTON – DARK

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

NIGHT SAFARI UNISEX KIDS TEE  100% PRIMA COTTON – LIGHT

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

NIGHT SAFARI UNISEX KIDS TEE   100% PRIMA COTTON – DARK

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

BIRD PARADISE UNISEX KIDS TEE   100% PRIMA COTTON – LIGHT

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

BIRD PARADISE UNISEX KIDS TEE   100% PRIMA COTTON – DARK

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

MANDAI WILDLIFE RESERVE UNISEX KIDS TEE   100% PRIMA COTTON – LIGHT

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

KIDS UNISEX TOP

MANDAI WILDLIFE RESERVE UNISEX KIDS TEE   100% PRIMA COTTON – DARK

Available for Pre-Order

Est arrival end Nov’23

$99

MANDAI |RECKLESS ERICKA

 

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